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Open letter to one specific group
A viral relationships and dating format on TikTok and Instagram
Write a plain-text letter addressed directly to a defined group or to one loved person, in second person.
3
accounts it worked for
16x
median, times their usual
#35
of 55 in relationships and dating
Angle
Slideshow
Why it works
The post reads like a greeting card or a defence, so viewers forward it to the exact group it names. The letters to Year 12s, to a struggling friend, and to criticised parents all work as ready-made messages.
Hook formulaTo every [group] who [has been criticised or is struggling with X]…
How to make it
- 1Open with 'To every…', 'A message for…' or 'If you ever…'
- 2Name a specific group, milestone or criticism
- 3Write in I/you voice and end with reassurance or validation
Examples
Best first, one per account. Each links to the original post.
- @rebeccasparrow72
40K followers, Instagram
“A message for Year 12s ...”
27x their usual likes, slideshow, friendship
- @heartfelt_writing_journey
132K followers, Instagram
“If you ever hesitate to call me because you think you're bothering me, I wish you knew something. You don't have to be happy every time we...”
16x their usual likes, slideshow, friendship
- @brookeromneywrites
260K followers, Instagram
“To every person who has rolled their eyes and said that tweens and teens are too scheduled.”
4.3x their usual likes, slideshow, friendship
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24 accounts, median 11x their usual
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10 accounts, median 32x their usual
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7 accounts, median 80x their usual
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9 accounts, median 19x their usual
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9 accounts, median 12x their usual
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7 accounts, median 17x their usual
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9 accounts, median 8x their usual
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5 accounts, median 46x their usual
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8 accounts, median 9x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.