Measured Updated dailyMarkdown copy
Open on the one panic moment
A viral relationships and dating format on TikTok and Instagram
Hook on one acute, painful micro-moment, such as a pull-back, a switch-up or a cancelled plan, instead of the general topic.
9
accounts it worked for
8x
median, times their usual
#8
of 55 in relationships and dating
Angle
Talking head
Why it works
A specific trigger the viewer is living through beats abstract topics like 'loneliness' or 'mindset'. Viewers keep watching for the fix.
Hook formulaWhen [specific painful moment happens], here's what to do
How to make it
- 1Name the trigger in the first line or on screen
- 2Describe the anxious reaction viewers have
- 3Give the reframe or what to do instead
Examples
Best first, one per account. Each links to the original post.
- @bobbyriocoach
383K followers, TikTok
“DO NOT do THIS when she pulls back”
44x their usual views, talking head, dating advice
- @divine.boundaries
9K followers, TikTok
“NEVER TEXT A”
24x their usual views, talking head, couples
- @lonelinessdoctor
139K followers, Instagram
“One Sign Your Social Life Is Too Small”
9.7x their usual views, talking head, dating advice
- @abefromanx
92K followers, TikTok
“What to do when they switch up”
11x their usual views, talking head, dating advice
- @bennyinc
562K followers, TikTok
“2 ways to deal with a “PULL BACK””
7.2x their usual views, talking head, dating advice
- @themagneticbabe
117K followers, TikTok
“If he's not calling and texting”
8.0x their usual views, talking head, couples
- @themindfulbabe
91K followers, Instagram
“A secure woman power move when he stops putting effort in”
5.8x their usual views, talking head, dating advice
- @samwiilson_
292K followers, TikTok
“IF YOU BUMP”
5.5x their usual views, talking head, couples
- @shetalks.truth
8K followers, TikTok
“when a man starts to cry while explaining something stop”
3.5x their usual views, talking head, couples
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- Word-for-word script for a dreaded moment
24 accounts, median 11x their usual
- Pin the advice to an exact age
10 accounts, median 32x their usual
- Title pinned on screen the whole video
7 accounts, median 80x their usual
- Six-second clip, text too long to finish
9 accounts, median 19x their usual
- Quote the cliché, then say no
9 accounts, median 15x their usual
- Exact words to say, not abstract advice
9 accounts, median 12x their usual
- Open on someone else's viral clip, then break it down
7 accounts, median 17x their usual
- Coin a name for an unnamed dynamic
5 accounts, median 46x their usual
- Prank premise stated on screen, partner reacts
8 accounts, median 9x their usual
- Word-for-word reply script
5 accounts, median 30x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.