Measured Updated dailyMarkdown copy

Title pinned on screen the whole video

A viral relationships and dating format on TikTok and Instagram

Keep one numbered promise or blunt headline fixed on screen for the full video.

7

accounts it worked for

80x

median, times their usual

#3

of 55 in relationships and dating

Editing trick

Talking head

Why it works

Anyone arriving late sees the payoff straight away and has a reason to stay. The pinned line also gives a simple video a clear promise.

Hook formula[Number] ways/things [desired outcome] (pinned on screen)

How to make it

  1. 1Write the exact promise as a banner, such as '3 things' or 'Unpopular dating advice'
  2. 2Leave it up from first frame to last
  3. 3Deliver the points under that banner, with the last one teased as most important

Examples

Best first, one per account. Each links to the original post.

  • @bennyinc

    562K followers, TikTok

    “2 ways to get the most out of YOUR MAN”

    74x their usual views, talking head, dating advice

  • @diorilina

    9K followers, TikTok

    “Unfortunately, to be in a relationship with a man, you have to TEACH him”

    196x their usual views, talking head, couples

  • @_deardaughters

    32K followers, TikTok

    “Stop telling him..”

    206x their usual views, talking head, couples

  • @theonlyrayalove

    10K followers, TikTok

    “Unpopular dating advice….”

    279x their usual views, talking head, dating advice

  • @charmariebell

    10K followers, TikTok

    “"When you spoil a man and do amazing things for him, he doesn't think you're amazing he thinks he's amazing "”

    85x their usual views, talking head, couples

  • @abefromanx

    92K followers, TikTok

    “What to do when they switch up”

    11x their usual views, talking head, dating advice

  • @zanderspeaks

    167K followers, Instagram

    “2 types of men she loves”

    3.8x their usual views, talking head, dating advice

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More relationships and dating formats

What’s working in relationships and dating this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.