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Measured Updated dailyMarkdown copy

Six-second clip, text too long to finish

A viral relationships and dating format on TikTok and Instagram

Lay a long joke, list or caption story over a very short silent clip so the video has to loop while people read.

9

accounts it worked for

19x

median, times their usual

#4

of 55 in relationships and dating

Editing trick

Video, Talking head

Why it works

The reading time is longer than the clip, so the video replays and watch time climbs. Abbyeckel, charmariebell, mightyyyymouse and dilly.dallywithdaisy all push the real content into text or caption.

Hook formula[Short silent clip] + [8-line list / 45-word joke / 'Read caption' for the full story]

How to make it

  1. 1Pick a mundane 6-10 second clip
  2. 2Write 40+ words or an 8-line list over it
  3. 3Add a 'read caption' nudge or put the lore in the caption
  4. 4Let the loop do the work

Examples

Best first, one per account. Each links to the original post.

  • @tancyacambaco

    152K followers, Instagram

    “Women: "I disagree."”

    566x their usual views, video, friendship

  • @charmariebell

    10K followers, TikTok

    “In case your parents never taught you this…”

    45x their usual views, video, couples

  • @sophieberen

    35K followers, Instagram

    “unpopular opinion: if they wanted to have the hard conversation with you, they would.”

    25x their usual likes, video, friendship

  • @mightyyyymouse

    2.7M followers, TikTok

    “7 signs you are actually being punished for what he saw his mom endured (#5 is the worst) and why it's time to...”

    25x their usual views, talking head, couples

  • @dilly.dallywithdaisy

    50K followers, Instagram

    “Me Rating My Travel Boyfriends Part 4”

    16x their usual views, talking head, couples

  • @wildflowerestate

    6K followers, Instagram

    “5 things you should NEVER do during cocktail hour...”

    16x their usual views, video, weddings

  • @byronbaycelebrant

    38K followers, Instagram

    “12 Wedding Regrets You can avoid”

    18x their usual views, video, weddings

  • @kouryfarmsweddings

    10K followers, Instagram

    “Brides!! Send this to your groom ASAP 👀”

    12x their usual views, video, weddings

  • @growfemalemotivation

    317K followers, Instagram

    “When you are with a real man...”

    3.9x their usual views, video, friendship

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More relationships and dating formats

What’s working in relationships and dating this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.