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Measured Updated dailyMarkdown copy

Pin the advice to an exact age

A viral relationships and dating format on TikTok and Instagram

Anchor the post in a specific age or life stage, such as hindsight at 22, late 20s or 32, so the right audience feels addressed.

10

accounts it worked for

32x

median, times their usual

#2

of 55 in relationships and dating

Angle

Slideshow, Talking head

Why it works

Mindful.by.b, nicolecolantonicoaching, yourfree_therapy, chikauwazie and yazmawerrr name an exact age or decade. Viewers in that bracket assume the post was written for them.

Hook formulaSomething I wish I knew in my [age] is [truth]

How to make it

  1. 1Choose a specific age or age gap
  2. 2Put it in the hook or the cover slide
  3. 3Give hindsight or the unspoken feeling of that stage

Examples

Best first, one per account. Each links to the original post.

  • @jdot3439

    7K followers, TikTok

    “Here are the 4 stages of a relationship”

    115x their usual views, slideshow, dating advice

  • @maruurico

    84K followers, Instagram

    “started dating at 33 not at 16”

    73x their usual likes, slideshow, friendship

  • @mindful.by.b

    78K followers, TikTok

    “you’re choosing a person AND their lifestyle”

    42x their usual views, talking head, breakups

  • @ckalllday

    13K followers, TikTok

    “Dating advice I wish I heard when I was 25”

    78x their usual views, talking head, dating advice

  • @yazmawerrr

    21K followers, TikTok

    “Trusting the timing of my life.”

    104x their usual views, talking head, breakups

  • @nicolecolantonicoaching

    17K followers, Instagram

    “DATING ADVICE I WISH I HAD AT 22 INSTEAD OF 36.”

    22x their usual likes, slideshow, breakups

  • @yapwithjuliana

    35K followers, TikTok

    “THE HOE YEARS ARE 18 TO 27.”

    12x their usual views, talking head, dating advice

  • @yourfree_therapy

    46K followers, TikTok

    “Things that are actually quite normal in your late 20s and 30s That nobody really prepared us for.”

    17x their usual views, slideshow, breakups

  • @chikauwazie

    430K followers, Instagram

    “I woke up at 32 in my childhood bedroom, unemployed, heart in limbo, dreams unraveling.”

    5.9x their usual likes, slideshow, breakups

  • @alessiawillington

    114K followers, Instagram

    “at 31, i ended a 12 year relationship. at 32, i met the love of my life. at 33, we travelled the world. at 34, we got engaged & moved into...”

    9.2x their usual likes, talking head, dating advice

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More relationships and dating formats

What’s working in relationships and dating this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.