Measured Updated dailyMarkdown copy

Open on someone else's viral clip, then break it down

A viral relationships and dating format on TikTok and Instagram

Play another person's outrageous or trending clip first, then cut to your expert take or rebuttal.

7

accounts it worked for

17x

median, times their usual

#7

of 55 in relationships and dating

Editing trick

Green screen

Why it works

The borrowed clip supplies instant outrage or curiosity before you say anything. Your commentary then feels like a live reply to something viewers have just watched.

Hook formula[Clip of someone saying something outrageous] → [Your psychological breakdown]

How to make it

  1. 1Find a viral or outrageous clip in your niche
  2. 2Play it first, or slice it into beats you reply to
  3. 3Cut to your reaction
  4. 4Give the clinical or coaching explanation

Examples

Best first, one per account. Each links to the original post.

  • @rude_advice

    353K followers, TikTok

    “I KNEW MY MARRIAGE WAS OVER WHEN...”

    128x their usual views, green screen, breakups

  • @drmaggievaughan

    16K followers, Instagram

    “be real with me”

    46x their usual views, green screen, couples

  • @hopeyoufindyourdad

    885K followers, TikTok

    “Mother in law doesn’t understand her place”

    23x their usual views, green screen, friendship

  • @therapyjeff

    2.9M followers, TikTok

    “I get mad at my bf when I'm away from him”

    17x their usual views, green screen, couples

  • @themccabelife

    433K followers, TikTok

    “SHE'S SAYING AFFAIRS ARE OK??”

    17x their usual views, green screen, couples

  • @dr._aria

    306K followers, Instagram

    “Dylan Sprouse's reaction to his wife walking VS RELATIONSHIP PSYCHOLOGIST RESPONDS”

    9.4x their usual views, green screen, couples

  • @drmaxbutterfield

    2M followers, Instagram

    “25 40”

    4.6x their usual views, green screen, breakups

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More relationships and dating formats

What’s working in relationships and dating this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.