# Open letter to one specific group

A relationships and dating format, measured November 8, 2026 by Volume. https://tryvolume.app/working/relationships-and-dating/open-letter-to-one-specific-group

Write a plain-text letter addressed directly to a defined group or to one loved person, in second person. It worked for 3 accounts, with a median of 16x their usual reach. Type: Angle. Seen as: Slideshow.

## Why it works

The post reads like a greeting card or a defence, so viewers forward it to the exact group it names. The letters to Year 12s, to a struggling friend, and to criticised parents all work as ready-made messages.

## How to make it

1. Open with 'To every…', 'A message for…' or 'If you ever…'
2. Name a specific group, milestone or criticism
3. Write in I/you voice and end with reassurance or validation

## Hook formula

To every [group] who [has been criticised or is struggling with X]…

## Examples

- @rebeccasparrow72 (40K followers, Instagram slideshow): 27x their usual likes. Hook: “A message for Year 12s ...” [Original post](https://www.instagram.com/p/DeqUxGLGvdD/)
- @heartfelt_writing_journey (132K followers, Instagram slideshow): 16x their usual likes. Hook: “If you ever hesitate to call me because you think you're bothering me, I wish you knew something. You don't have to be happy every time we...” [Original post](https://www.instagram.com/p/De4addmGTbi/)
- @brookeromneywrites (260K followers, Instagram slideshow): 4.3x their usual likes. Hook: “To every person who has rolled their eyes and said that tweens and teens are too scheduled.” [Original post](https://www.instagram.com/p/DeZgHFQEcdH/)

More relationships and dating formats: https://tryvolume.app/working/relationships-and-dating.md

## Get the full library

The full library has every post, format and hook in relationships and dating, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Relationships and dating")` for every format, `search_library(shelf: "posts", niche: "Relationships and dating")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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