Measured Updated dailyMarkdown copy
Coin a name for an unnamed dynamic
A viral relationships and dating format on TikTok and Instagram
Give a catchy two-word label to a relationship dynamic or move that people feel but have never had a word for.
5
accounts it worked for
46x
median, times their usual
#9
of 55 in relationships and dating
Angle
Talking head
Why it works
A new label is something viewers can borrow, share and use to diagnose their own situation. 'Ambition gap', 'sweet friends' and 'downgrading a friendship' all turn a vague or dreaded situation into something easy to name and repeat.
Hook formulaWe always talk about [familiar concept], but we never talk about [your coined term].
How to make it
- 1Anchor on a familiar concept (e.g. 'intellectual gap') or a dreaded situation
- 2Introduce your new term in the first line
- 3Define how it works in practice, with tiers or an example
Examples
Best first, one per account. Each links to the original post.
- @lonelinessdoctor
139K followers, Instagram
“Stop Cutting People Off. Downgrade the Relationship Instead”
107x their usual views, talking head, dating advice
- @itsmarknichols
80K followers, Instagram
“An ambition gap can ruin a relationship”
58x their usual views, talking head, friendship
- @theonlyrayalove
10K followers, TikTok
“Unpopular dating advice...”
148x their usual views, talking head, dating advice
- @heyits.cia
415K followers, Instagram
“Let’s talk about bubbly ✨punishment✨”
10x their usual views, talking head, couples
- @dearninafriendship
19K followers, Instagram
““Sweet Friends””
20x their usual views, talking head, friendship
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Get the MCPMore relationships and dating formats
- Word-for-word script for a dreaded moment
24 accounts, median 11x their usual
- Pin the advice to an exact age
10 accounts, median 32x their usual
- Title pinned on screen the whole video
7 accounts, median 80x their usual
- Six-second clip, text too long to finish
9 accounts, median 19x their usual
- Quote the cliché, then say no
9 accounts, median 15x their usual
- Exact words to say, not abstract advice
9 accounts, median 12x their usual
- Open on someone else's viral clip, then break it down
7 accounts, median 17x their usual
- Open on the one panic moment
9 accounts, median 8x their usual
- Prank premise stated on screen, partner reacts
8 accounts, median 9x their usual
- Word-for-word reply script
5 accounts, median 30x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.