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Word-for-word script for a dreaded moment

A viral relationships and dating format on TikTok and Instagram

Name one high-anxiety dating situation, then hand over the exact sentence to say or text, often with the wrong version next to it.

24

accounts it worked for

11x

median, times their usual

#1

of 55 in relationships and dating

Angle

Talking head, Slideshow, Voiceover

Why it works

Viewers get something they can use and save right away, which abstract advice like 'flirting isn't complicated' never gave them. Seven accounts used it across ghosting, 'what are we' talks, rejection lines and conflicts.

Hook formulaIf [situation or exact phrase], here's exactly what to say/send: "[script]"

How to make it

  1. 1Open on a specific scenario or the exact phrase they dread
  2. 2Give the verbatim reply or text
  3. 3Show the needy or wrong version for contrast
  4. 4Add one line on why it works

Examples

Best first, one per account. Each links to the original post.

  • @japhethfranco

    88K followers, TikTok

    “how to respond when your neighbor texts you”

    39x their usual views, talking head, friendship

  • @sukainalouisa

    207K followers, TikTok

    “THIS IS WHAT YOU SHOULD BE ASKING MEN !!!”

    40x their usual views, talking head, breakups

  • @fn_amazing

    33K followers, TikTok

    “THE TOOLKIT THREE TEXTS AN AVOIDANT CAN'T RECOVER FROM.”

    70x their usual views, talking head, breakups

  • @katysblog_

    191K followers, Instagram

    “PUNISHMENTS that destroy children Each one teaches a lesson you never meant to teach.”

    42x their usual likes, slideshow, friendship

  • @adelemarchant

    169K followers, TikTok

    “What most people do wrong with the exclusivity/what are we/DTR convo”

    35x their usual views, talking head, dating advice

  • @drmaggievaughan

    16K followers, Instagram

    “If you've hurt your partner and you don't know how to”

    24x their usual views, talking head, couples

  • @datingtransformation

    111K followers, Instagram

    “Send Her This Flirty Text Today”

    16x their usual views, talking head, dating advice

  • @samwiilson_

    292K followers, TikTok

    “this is how you get that man to chase you”

    20x their usual views, talking head, couples

  • @andrew.godwin

    92K followers, TikTok

    “How to be the guy that people love being around”

    20x their usual views, talking head, friendship

  • @_jocelyn_couture_

    24K followers, TikTok

    “WHEN HE SENDS “HEY, HOW ARE YOU?” AFTER GHOSTING YOU FOR DAYS, HERE'S HOW YOU REPLY”

    16x their usual views, slideshow, dating advice

  • @melissadivaristhompson

    624K followers, Instagram

    “What your attachment style needs to hear after a fight”

    14x their usual likes, slideshow, breakups

  • @tanyasangani

    93K followers, Instagram

    “here's how to be Dangerously Confident”

    10x their usual views, talking head, breakups

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How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.