Measured Updated dailyMarkdown copy
First-person letter written for DM-sharing
A viral relationships and dating format on TikTok and Instagram
Write the script as 'I' speaking to 'you', so viewers can send it to their partner or ex as a message they can't say themselves.
3
accounts it worked for
15x
median, times their usual
#37
of 55 in relationships and dating
Angle
Voiceover, Talking head
Why it works
A direct unsent-letter voice makes the share button the call to action. Gabriella goes further and tells viewers exactly what to send with it.
Hook formulaThey say [negative belief]. I don't believe that, [I still / I'm yours]. Send this to them.
How to make it
- 1Write in first person addressed to 'you'
- 2Include a reassuring reframe or a confession
- 3Close with 'send this to them' or the exact message to send
Examples
Best first, one per account. Each links to the original post.
- @minimindmentor_9
47K followers, TikTok
“they say distance kills love”
36x their usual views, voiceover, couples
- @therealconnect.1
268K followers, TikTok
“YOU CHEATED AND”
26x their usual views, talking head, breakups
- @thegabriellapomare
78K followers, Instagram
“Couples therapy doesn't always need to be the emergency room of a relationship.”
2.6x their usual views, talking head, couples
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Get the MCPMore relationships and dating formats
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10 accounts, median 32x their usual
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9 accounts, median 19x their usual
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7 accounts, median 17x their usual
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9 accounts, median 8x their usual
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8 accounts, median 9x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.