Measured Updated dailyMarkdown copy
Pitch the new product as the category-leader killer
A viral gaming format on TikTok and Instagram
Open by placing an unfamiliar product directly against the dominant market leader in the first sentence.
3
accounts it worked for
11x
median, times their usual
#23
of 35 in gaming
Angle
Talking head, Green screen
Why it works
Mac-vs-PC style rivalry makes a new product instantly understandable and debatable. Both posts skip the backstory and lead with the comparison.
Hook formulaThis is [Brand]'s answer to the [category king].
How to make it
- 1Name the market leader in the first line
- 2Claim your product is its answer or killer
- 3Translate buzzwords into buyer pain points like battery life
Examples
Best first, one per account. Each links to the original post.
- @samsonjc22
313K followers, Instagram
“OH, YOU BOUGHT YOUR LAPTOP JUST CUZ IT HAD RGB?”
16x their usual views, talking head, setups and gear
- @savage_2c
10K followers, Instagram
“This Will Be The Tarkov Killer”
11x their usual views, green screen, game news and reviews
- @thespenceryan
247K followers, Instagram
“this is microsoft's answer to the macbook pro.”
4.2x their usual views, talking head, setups and gear
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Get the MCPMore gaming formats
- Hold the game's name until the end
10 accounts, median 20x their usual
- Explain unknown game with two famous ones
10 accounts, median 17x their usual
- Corporate villain story with screenshot receipts
8 accounts, median 12x their usual
- Pack many game screenshots into one grid slide
8 accounts, median 11x their usual
- Running profit/loss counter while opening packs
8 accounts, median 9x their usual
- Enlarge the one HUD element that proves it
5 accounts, median 21x their usual
- Hidden setting that kills an annoyance
7 accounts, median 8x their usual
- Turn viewer comments into the next episode
6 accounts, median 10x their usual
- Blame a default setting for your frustration
4 accounts, median 32x their usual
- Niche game anchored to a famous franchise name
5 accounts, median 14x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.