Measured Updated dailyMarkdown copy
Blame a default setting for your frustration
A viral gaming format on TikTok and Instagram
Tell viewers a hidden default setting, not their skill or Wi-Fi, is the real culprit, then show the fix.
4
accounts it worked for
32x
median, times their usual
#9
of 35 in gaming
Angle
Talking head, Voiceover
Why it works
It reframes a familiar annoyance as a fixable mistake, and in some posts as wasted money. Owners of the device immediately feel it applies to them.
Hook formula[Device] owners: change this setting before your next [activity], or you wasted your money.
How to make it
- 1Name the frustration or the gear they paid for
- 2Say a default setting is secretly causing it
- 3Click through the exact menu path on screen
Examples
Best first, one per account. Each links to the original post.
- @lightemupfredy
7K followers, TikTok
“PS5 OWNERS: CHANGE THESE SETTINGS BEFORE YOUR NEXT GAME! 😳🔥”
136x their usual views, talking head, tips and guides
- @heroclickerfn
12K followers, Instagram
“THIS”
32x their usual views, voiceover, tips and guides
- @techwithseong
209K followers, TikTok
“3 WINDOWS SETTINGS EVERY GAMER NEEDS TO TURN OFF”
21x their usual views, talking head, tips and guides
- @spuddgaming
242K followers, Instagram
“You WASTED your money on expensive RAM”
6.2x their usual views, voiceover, tips and guides
Your post here and want it removed? Email [email protected].
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.