Measured Updated dailyMarkdown copy
Corporate villain story with screenshot receipts
A viral gaming format on TikTok and Instagram
Frame a news story as players or consumers against a company, and back each claim with screenshots, official statements or a price jump shown on screen.
8
accounts it worked for
12x
median, times their usual
#3
of 35 in gaming
Angle
Slideshow, Talking head, Video
Why it works
Visible proof builds outrage and gives people something to argue about in comments. Lunchb0xgaming, jthefrog0, njoygamers, tdawgsmitty, gamesdotgg and mattkahla all lead with the receipts.
Hook formula[Company/figure] did [outrageous thing] and here are the receipts
How to make it
- 1Open with the injustice or the shocking number
- 2Stack screenshots or quotes as proof
- 3Close with a polarizing question for the comments
Examples
Best first, one per account. Each links to the original post.
- @njoygamers
5K followers, TikTok
“GAMER TURNS THEIR PLAYSTATION 3 ON, ONLY TO FIND THEIR DIGITAL LIBRARY ENTIRELY GONE”
34x their usual views, slideshow, game news and reviews
- @tdawgsmitty
116K followers, Instagram
“THIS GTA PLAYER WAS FLYING FOR SO LONG”
14x their usual views, talking head, game news and reviews
- @gamesdotgg
42K followers, TikTok
“PC GAMERS VS AI OpenAI's Sam Altman says RAM in people's PCs, used "5% of the time," is "quite terrible": the cloud would use it better....”
12x their usual views, video, game news and reviews
- @gemgamingnetwork
47K followers, Instagram
“So I'm officially”
12x their usual views, voiceover, funny moments
- @mattkahla
151K followers, Instagram
“Zelda 40th anniversary sold out to BOTS!”
12x their usual views, green screen, game news and reviews
- @lunchb0xgaming
209K followers, TikTok
“YOU THOUGHT”
7.2x their usual views, voiceover, game news and reviews
- @jthefrog0
394K followers, Instagram
“it cant be formulated into words how angry I am”
2.5x their usual views, green screen, game news and reviews
- @larrylurr
26K followers, Instagram
“YOU'RE GOING TO BE EXTREMELY SHOCKED”
4.8x their usual views, voiceover, funny moments
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Get the MCPMore gaming formats
- Hold the game's name until the end
10 accounts, median 20x their usual
- Explain unknown game with two famous ones
10 accounts, median 17x their usual
- Pack many game screenshots into one grid slide
8 accounts, median 11x their usual
- Running profit/loss counter while opening packs
8 accounts, median 9x their usual
- Enlarge the one HUD element that proves it
5 accounts, median 21x their usual
- Hidden setting that kills an annoyance
7 accounts, median 8x their usual
- Turn viewer comments into the next episode
6 accounts, median 10x their usual
- Blame a default setting for your frustration
4 accounts, median 32x their usual
- Niche game anchored to a famous franchise name
5 accounts, median 14x their usual
- Draw invisible game math over the footage
3 accounts, median 73x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.