Measured Updated dailyMarkdown copy
Niche game anchored to a famous franchise name
A viral gaming format on TikTok and Instagram
Tie an obscure game, mod or setup to a household franchise or character in the hook so everyone gets the joke.
5
accounts it worked for
14x
median, times their usual
#10
of 35 in gaming
Angle
Talking head, Screen recording, Video
Why it works
Viewers who don't know the niche game still recognize the famous name, so the premise is clear in the first second.
Hook formula[Obscure game] is the new [famous franchise]
How to make it
- 1Pick the famous IP closest to your clip
- 2Name it in the banner next to the niche game
- 3Match the visuals to it, such as a skin on a map or a character crossover
Examples
Best first, one per account. Each links to the original post.
- @bradleythebradster
30K followers, Instagram
“HOOD WARFARE IS THE NEW BLACK OPS”
160x their usual views, talking head, funny moments
- @justwolow
1.7M followers, TikTok
“Skating random maps on Reskate”
46x their usual views, screen recording, funny moments
- @johtsu
130K followers, TikTok
“SO I THINK I FOUND OUT WHO THE BEST FREDDY'S ANIMATRONIC IS”
14x their usual views, talking head, funny moments
- @alogirlx
13K followers, Instagram
“Lucia IPS”
14x their usual views, video, funny moments
- @houserulesdallas
101K followers, Instagram
“you loved clue as a kid”
3.8x their usual views, talking head, game news and reviews
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Get the MCPMore gaming formats
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3 accounts, median 73x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.