Measured Updated dailyMarkdown copy
Turn viewer comments into the next episode
A viral gaming format on TikTok and Instagram
Build a post from your followers' replies, questions or submissions and credit them.
6
accounts it worked for
10x
median, times their usual
#8
of 35 in gaming
Angle
Voiceover, Talking head, Slideshow
Why it works
Viewers see their own words featured, so they comment and return. It also guarantees a topic people care about.
Hook formulaI asked you for [thing] and here are the best answers.
How to make it
- 1Collect the best comments, questions or submissions
- 2Show or answer each, crediting the person
- 3Save the biggest one for last
Examples
Best first, one per account. Each links to the original post.
- @deadcandy
211K followers, TikTok
“I had a follower”
30x their usual views, voiceover, tips and guides
- @ashs_den
5K followers, TikTok
“as soon as I made a mod”
33x their usual views, voiceover, tips and guides
- @moviecomicjunkie_2.0
43K followers, Instagram
“Just wondering why didnt the people of middle earth create a bunch of those dragon killer bow things like surely the dwarves...”
12x their usual views, talking head, game news and reviews
- @pga
1.1M followers, Instagram
“The Scariest Shots in Golf ACCORDING TO THE INTERNET”
8.9x their usual likes, slideshow, tips and guides
- @realgivemchills
242K followers, Instagram
“SO 2 WEEKS”
4.1x their usual views, talking head, tips and guides
- @gaminginyellow
78K followers, TikTok
“Ever since I got my CRT TV, I've brought you guys along on this journey.”
2.6x their usual views, screen recording, game news and reviews
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Get the MCPMore gaming formats
- Hold the game's name until the end
10 accounts, median 20x their usual
- Explain unknown game with two famous ones
10 accounts, median 17x their usual
- Corporate villain story with screenshot receipts
8 accounts, median 12x their usual
- Pack many game screenshots into one grid slide
8 accounts, median 11x their usual
- Running profit/loss counter while opening packs
8 accounts, median 9x their usual
- Enlarge the one HUD element that proves it
5 accounts, median 21x their usual
- Hidden setting that kills an annoyance
7 accounts, median 8x their usual
- Blame a default setting for your frustration
4 accounts, median 32x their usual
- Niche game anchored to a famous franchise name
5 accounts, median 14x their usual
- Draw invisible game math over the footage
3 accounts, median 73x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.