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Measured Updated dailyMarkdown copy

Explain unknown game with two famous ones

A viral gaming format on TikTok and Instagram

Introduce an unfamiliar game or mod by pinning it to famous names the audience already loves, such as a studio's past hit or a mashup of two known games.

10

accounts it worked for

17x

median, times their usual

#2

of 35 in gaming

Angle

Talking head, Screen recording, Video

Why it works

The famous reference tells viewers what the product is and why they should care in a few seconds. Gettoit_official, lukestephenstv, kidshadoe, lunchb0xgaming, jampacksam and cozyteagames each open this way.

Hook formulaSo the creators of [famous game] are making [new game] where you [core activity]

How to make it

  1. 1Name the famous studio, game or world in the first sentence
  2. 2Say the unknown product is the mashup or the spiritual successor
  3. 3Show the logo or UI right away as proof

Examples

Best first, one per account. Each links to the original post.

  • @lukestephenstv

    135K followers, TikTok

    “A MODDER JUST”

    52x their usual views, talking head, game news and reviews

  • @bradleythebradster

    30K followers, Instagram

    “HOOD WARFARE IS THE NEW BLACK OPS”

    160x their usual views, talking head, funny moments

  • @justwolow

    1.7M followers, TikTok

    “Skating random maps on Reskate”

    46x their usual views, screen recording, funny moments

  • @gettoit_official

    60K followers, Instagram

    “SO THE CREATORS OF OVERCOOKED”

    16x their usual views, screen recording, game news and reviews

  • @lunchb0xgaming

    209K followers, TikTok

    “MY BUTTHOLE WAS CLENCHED THE ENTIRE TIME I WAS PLAYING STAR WARS: GALACTIC RACER”

    16x their usual views, talking head, game news and reviews

  • @johtsu

    130K followers, TikTok

    “SO I THINK I FOUND OUT WHO THE BEST FREDDY'S ANIMATRONIC IS”

    14x their usual views, talking head, funny moments

  • @alogirlx

    13K followers, Instagram

    “Lucia IPS”

    14x their usual views, video, funny moments

  • @jampacksam

    20K followers, Instagram

    “4 New BioWare-Inspired Games to Watch”

    12x their usual views, talking head, game news and reviews

  • @kidshadoe

    146K followers, TikTok

    “Hydribeat: Can you give us a no bs review on Valor Mortis?”

    5.6x their usual views, talking head, game news and reviews

  • @cozyteagames

    711K followers, TikTok

    “Did they make the perfect cozy game for furries?”

    4.2x their usual views, voiceover, game news and reviews

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How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.