# Pitch the new product as the category-leader killer

A gaming format, measured November 8, 2026 by Volume. https://tryvolume.app/working/gaming/pitch-the-new-product-as-the-category-leader-killer

Open by placing an unfamiliar product directly against the dominant market leader in the first sentence. It worked for 3 accounts, with a median of 11x their usual reach. Type: Angle. Seen as: Talking head, Green screen.

## Why it works

Mac-vs-PC style rivalry makes a new product instantly understandable and debatable. Both posts skip the backstory and lead with the comparison.

## How to make it

1. Name the market leader in the first line
2. Claim your product is its answer or killer
3. Translate buzzwords into buyer pain points like battery life

## Hook formula

This is [Brand]'s answer to the [category king].

## Examples

- @samsonjc22 (313K followers, Instagram talking head): 16x their usual views. Hook: “OH, YOU BOUGHT YOUR LAPTOP JUST CUZ IT HAD RGB?” [Original post](https://www.instagram.com/p/De4PV85AWg9/)
- @savage_2c (10K followers, Instagram green screen): 11x their usual views. Hook: “This Will Be The Tarkov Killer” [Original post](https://www.instagram.com/p/DfVS55BlGzF/)
- @thespenceryan (247K followers, Instagram talking head): 4.2x their usual views. Hook: “this is microsoft's answer to the macbook pro.” [Original post](https://www.instagram.com/p/DeNqsF1x-PY/)

More gaming formats: https://tryvolume.app/working/gaming.md

## Get the full library

The full library has every post, format and hook in gaming, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Gaming")` for every format, `search_library(shelf: "posts", niche: "Gaming")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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