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Measured Updated dailyMarkdown copy

Hold the game's name until the end

A viral gaming format on TikTok and Instagram

Pitch the game through its best visuals and mechanics but keep the title off screen and out of your voice until the last seconds.

10

accounts it worked for

20x

median, times their usual

#1

of 35 in gaming

Editing trick

Screen recording, Green screen, Voiceover

Why it works

Viewers who want the name have to watch to the end, which pushes watch time up. Wilfratgaming, madmorph, hypeboiusul, cozyteagames and gromo_gaming all use this on game recommendations, and gromo_gaming adds a progress bar that uncovers the name letter by letter.

Hook formulaSo here's a [genre] game where you and your friends [fun action]... (title only at the end)

How to make it

  1. 1Open on the most striking or funniest mechanic with no title shown
  2. 2Pitch the funniest features and answer buyer questions like platform and price
  3. 3Reveal the name in the final seconds, or fill in a progress bar letter by letter

Examples

Best first, one per account. Each links to the original post.

  • @whoisnikkx

    220K followers, TikTok

    “THIS NEW ROBLOX GAME RELEASES TOMORROW”

    53x their usual views, screen recording, game news and reviews

  • @wilfratgaming

    687K followers, TikTok

    “So heres a coop crime game”

    102x their usual views, screen recording, game news and reviews

  • @savage_2c

    10K followers, Instagram

    “THIS UPCOMING ZOMBIE GAME”

    118x their usual views, green screen, game news and reviews

  • @hypeboiusul

    121K followers, TikTok

    “ACTUALLY GOOD ROBLOX GAMES TO PLAY”

    22x their usual views, screen recording, game news and reviews

  • @madmorph

    1.5M followers, TikTok

    “Best vampire game ever but it has a BIG problem...”

    17x their usual views, voiceover, game news and reviews

  • @gromo_gaming

    101K followers, Instagram

    “HERE IS A NEW”

    26x their usual likes, screen recording, game news and reviews

  • @cozyteagames

    711K followers, TikTok

    “Become a cardboard artist in this game”

    12x their usual views, screen recording, game news and reviews

  • @ashs_den

    6K followers, TikTok

    “even though”

    5.6x their usual views, screen recording, tips and guides

  • @tdawgsmitty

    116K followers, Instagram

    “THIS GAME TRICKED NEWS CHANNELS AND STUNNED SCIENTISTS”

    4.8x their usual views, talking head, game news and reviews

  • @ashsden

    5K followers, Instagram

    “even though”

    3.1x their usual views, screen recording, tips and guides

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More gaming formats

What’s working in gaming this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.