Measured Updated dailyMarkdown copy
Running profit/loss counter while opening packs
A viral gaming format on TikTok and Instagram
Start an unboxing or grading reveal with the cost as a negative balance, then update the total on screen after every item.
8
accounts it worked for
9x
median, times their usual
#5
of 35 in gaming
Editing trick
Screen recording, Green screen, Voiceover
Why it works
The balance keeps changing, so viewers stay to see whether it ends positive or negative. Four different card accounts use it, from pack openings to PSA returns.
Hook formulaPT. [number] Profit/Loss: -$[cost] before we open [product]
How to make it
- 1Open with the cost on screen as a negative number
- 2Reveal each card, or cover it with your thumb first
- 3Add its market value to the running total, ideally with a sound effect
- 4End on the final balance
Examples
Best first, one per account. Each links to the original post.
- @playqb54
86K followers, Instagram
“FIRST TO 54”
670x their usual likes, screen recording, tips and guides
- @toastybros
33K followers, Instagram
“DO YOU REMEMBER”
30x their usual views, green screen, setups and gear
- @joshwoshyytcg
1.6M followers, TikTok
“POV life after highschool”
15x their usual views, voiceover, retro and collecting
- @techtesseract
1.1M followers, Instagram
“How much my husband's PC today?”
8.7x their usual views, talking head, setups and gear
- @lt_times
16K followers, TikTok
“Oct. 30”
12x their usual views, talking head, tips and guides
- @pokedge
435K followers, TikTok
“PT. 346 Profit/Loss +$519.71”
8.5x their usual views, video, retro and collecting
- @linustech
1.4M followers, TikTok
“Total Cost: $0”
7.7x their usual views, screen recording, tips and guides
- @pokeripper1
96K followers, TikTok
“PSA THE PSA RETURN IS BACK!”
3.9x their usual views, video, retro and collecting
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.