Measured Updated dailyMarkdown copy
Twist the niche's famous rule
A viral relationships and dating format on TikTok and Instagram
Take the one rule everyone in the niche knows (No Contact, '3 months') and add a mistake, a sequel step, or a concrete reframe of it.
3
accounts it worked for
7x
median, times their usual
#51
of 55 in relationships and dating
Angle
Talking head, Slideshow
Why it works
Christopherseiter, colezesiger, bennylichtenwalner and michaeltothemax all build on 'No Contact', a high-search term, so the viewer already cares. The twist gives something new without having to explain the basics.
Hook formula[Target group] are more [reaction] to THIS than to [famous rule]
How to make it
- 1Name the famous rule
- 2Either benchmark your tip against it, add what happens after, or reframe its number
- 3Validate the rule before exposing the flaw or gap
- 4Give the next concrete step
Examples
Best first, one per account. Each links to the original post.
- @bennylichtenwalner
356K followers, TikTok
“3 months of no contact isn't a random number”
12x their usual views, talking head, breakups
- @colezesiger
380K followers, TikTok
“How to reconnect AFTER no contact (step by step)”
7.3x their usual views, slideshow, breakups
- @christopherseiter
64K followers, TikTok
“AVOIDANTS ARE 1000% MORE DEVASTATED BY THIS THAN SOMETHING LIKE NO CONTACT”
6.1x their usual views, talking head, breakups
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Get the MCPMore relationships and dating formats
- Word-for-word script for a dreaded moment
24 accounts, median 11x their usual
- Pin the advice to an exact age
10 accounts, median 32x their usual
- Title pinned on screen the whole video
7 accounts, median 80x their usual
- Six-second clip, text too long to finish
9 accounts, median 19x their usual
- Quote the cliché, then say no
9 accounts, median 15x their usual
- Exact words to say, not abstract advice
9 accounts, median 12x their usual
- Open on someone else's viral clip, then break it down
7 accounts, median 17x their usual
- Open on the one panic moment
9 accounts, median 8x their usual
- Coin a name for an unnamed dynamic
5 accounts, median 46x their usual
- Prank premise stated on screen, partner reacts
8 accounts, median 9x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.