Measured Updated dailyMarkdown copy
Translate a cliché line into its real meaning
A viral relationships and dating format on TikTok and Instagram
Take a phrase the audience has actually heard in dating and decode what it really means.
4
accounts it worked for
5x
median, times their usual
#43
of 55 in relationships and dating
Angle
Skit, Slideshow, Talking head
Why it works
The phrase is verbatim and familiar, so viewers recognise their own experience at once, and the blunt translation is easy to share or argue with.
Hook formula"[Exact phrase]", translated: what he actually means is [blunt truth]
How to make it
- 1Quote the exact line on screen
- 2Give the harsh real meaning
- 3Repeat for several lines or act it out
Examples
Best first, one per account. Each links to the original post.
- @mindbrainbodylab
286K followers, Instagram
“"You're Too Good For Me," Translated”
11x their usual likes, skit, dating advice
- @winggirlmethod
95K followers, Instagram
“Stop Hovering: Approach Her Friends First”
6.6x their usual views, talking head, dating advice
- @corytalksnow
71K followers, TikTok
“5 Excuses Men Give After Ghosting You And What They REALLY Mean”
2.6x their usual views, slideshow, dating advice
- @ingridexplainsitall
763K followers, TikTok
“Things Men say That ALWAYS TELL ON THEMSELVES”
2.5x their usual views, talking head, dating advice
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Get the MCPMore relationships and dating formats
- Word-for-word script for a dreaded moment
24 accounts, median 11x their usual
- Pin the advice to an exact age
10 accounts, median 32x their usual
- Title pinned on screen the whole video
7 accounts, median 80x their usual
- Six-second clip, text too long to finish
9 accounts, median 19x their usual
- Quote the cliché, then say no
9 accounts, median 15x their usual
- Exact words to say, not abstract advice
9 accounts, median 12x their usual
- Open on someone else's viral clip, then break it down
7 accounts, median 17x their usual
- Open on the one panic moment
9 accounts, median 8x their usual
- Coin a name for an unnamed dynamic
5 accounts, median 46x their usual
- Prank premise stated on screen, partner reacts
8 accounts, median 9x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.