Measured Updated dailyMarkdown copy
Their bad behavior proves your value
A viral relationships and dating format on TikTok and Instagram
Reframe the ex's coldness, quick rebound or future regret as evidence the viewer is the valuable one.
7
accounts it worked for
8x
median, times their usual
#14
of 55 in relationships and dating
Angle
Talking head
Why it works
Taleencranston, timur_ergul, lowkey_deep, coach.tynell, jessica_shana and jacktalkstherapy all comfort the viewer's ego instead of telling them to move on. It gives validation and a form of emotional justice.
Hook formulaHe [does painful thing] because [flattering secret reason]
How to make it
- 1Name the painful behavior (rebound, hostility, silence)
- 2Flip its meaning so it flatters the viewer
- 3Add a specific prediction or comparison
- 4Keep it in second person
Examples
Best first, one per account. Each links to the original post.
- @ask_julia
216K followers, TikTok
“Wanna know who haunts that man?”
31x their usual views, talking head, dating advice
- @taleencranston
121K followers, TikTok
“He hates you. Because he wants you. And you weren't part of the plan.”
24x their usual views, talking head, breakups
- @timur_ergul
7K followers, TikTok
“KARMA CAME BACK 10 TIMES HARDER”
11x their usual views, talking head, breakups
- @lowkey_deep
115K followers, TikTok
“Your ex moved on way too quickly. Here's the psychology behind it and what you need to do next”
7.0x their usual views, talking head, breakups
- @jacktalkstherapy
11K followers, TikTok
“3 months after the break-up is when you can really tell....”
7.8x their usual views, talking head, breakups
- @jessica_shana
21K followers, TikTok
“The new person is not better than you”
4.2x their usual views, talking head, breakups
- @coach.tynell
31K followers, TikTok
“Your Ex is going to miss you when their Rebound Relationship gets difficult”
3.6x their usual views, talking head, breakups
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Get the MCPMore relationships and dating formats
- Word-for-word script for a dreaded moment
24 accounts, median 11x their usual
- Pin the advice to an exact age
10 accounts, median 32x their usual
- Title pinned on screen the whole video
7 accounts, median 80x their usual
- Six-second clip, text too long to finish
9 accounts, median 19x their usual
- Quote the cliché, then say no
9 accounts, median 15x their usual
- Exact words to say, not abstract advice
9 accounts, median 12x their usual
- Open on someone else's viral clip, then break it down
7 accounts, median 17x their usual
- Open on the one panic moment
9 accounts, median 8x their usual
- Coin a name for an unnamed dynamic
5 accounts, median 46x their usual
- Prank premise stated on screen, partner reacts
8 accounts, median 9x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.