Measured Updated dailyMarkdown copy
Tease the scary question number on slide one
A viral relationships and dating format on TikTok and Instagram
Put the number of the juiciest question or item in the slide-one title, like '#5 is where it gets messy', so people swipe to the end.
4
accounts it worked for
9x
median, times their usual
#32
of 55 in relationships and dating
Editing trick
Slideshow
Why it works
The named slide number creates an open loop that can only be closed by swiping through. A parenthetical with ego stakes adds a reason to share the slides with a partner.
Hook formula[Number] questions to ask your [partner] (but #[N] might [humble you / get messy])
How to make it
- 1Make a short numbered question or item list
- 2Choose the most loaded item and name its number in the title
- 3Put the ego-stakes line in a parenthetical, such as '(who fell harder?)'
- 4Save the payoff for the last slide
Examples
Best first, one per account. Each links to the original post.
- @hhtalk
664K followers, TikTok
“5 questions to ask your girlfriend (who fell harder?)”
16x their usual views, slideshow, couples
- @sandrawritesthis
209K followers, TikTok
“5 sweet questions to ask your boyfriend (but might humble you)”
9.8x their usual views, slideshow, couples
- @itsallaboutlovingyou
82K followers, TikTok
“Ask your boyfriend these 5 questions... and don’t let him dodge”
9.0x their usual views, slideshow, couples
- @pairedapp
208K followers, Instagram
“Celebrity couples nobody saw coming (and we're obsessed)”
5.1x their usual likes, slideshow, couples
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- Word-for-word script for a dreaded moment
24 accounts, median 11x their usual
- Pin the advice to an exact age
10 accounts, median 32x their usual
- Title pinned on screen the whole video
7 accounts, median 80x their usual
- Six-second clip, text too long to finish
9 accounts, median 19x their usual
- Quote the cliché, then say no
9 accounts, median 15x their usual
- Exact words to say, not abstract advice
9 accounts, median 12x their usual
- Open on someone else's viral clip, then break it down
7 accounts, median 17x their usual
- Open on the one panic moment
9 accounts, median 8x their usual
- Coin a name for an unnamed dynamic
5 accounts, median 46x their usual
- Prank premise stated on screen, partner reacts
8 accounts, median 9x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.