Measured Updated dailyMarkdown copy
Stages the other person goes through
A viral relationships and dating format on TikTok and Instagram
A numbered, chronological map of what the ex or dumper is secretly thinking, so viewers stay to find which stage they are in.
3
accounts it worked for
17x
median, times their usual
#34
of 55 in relationships and dating
Angle
Talking head, Video
Why it works
Sabrinabendory's '7 stages the dumper goes through' works on both TikTok and Instagram, and mackenzieherman's ghoster timeline follows the same path. Anxious dumped viewers want to see inside the other person's head.
Hook formula[Number] stages the [dumper/ghoster] goes through after [event]
How to make it
- 1Pick the other person in the conflict (the dumper, the ghoster)
- 2Lay out their mindset as ordered stages
- 3Open with the painful truths first
- 4Finish with a turning point or a reality check
Examples
Best first, one per account. Each links to the original post.
- @sabrinabendory
212K followers, TikTok
“7 stages the dumper goes through after a breakup”
94x their usual views, talking head, breakups
- @luna.rivers1
4K followers, TikTok
“how long it actually takes a man to feel it after no contact. it's not week 1.”
27x their usual views, video, breakups
- @mackenzieherman
151K followers, TikTok
“The Relief Wears Off When the break up finally hits them 😢💔😔”
2.7x their usual views, talking head, breakups
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- Word-for-word script for a dreaded moment
24 accounts, median 11x their usual
- Pin the advice to an exact age
10 accounts, median 32x their usual
- Title pinned on screen the whole video
7 accounts, median 80x their usual
- Six-second clip, text too long to finish
9 accounts, median 19x their usual
- Quote the cliché, then say no
9 accounts, median 15x their usual
- Exact words to say, not abstract advice
9 accounts, median 12x their usual
- Open on someone else's viral clip, then break it down
7 accounts, median 17x their usual
- Open on the one panic moment
9 accounts, median 8x their usual
- Coin a name for an unnamed dynamic
5 accounts, median 46x their usual
- Prank premise stated on screen, partner reacts
8 accounts, median 9x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.