Measured Updated dailyMarkdown copy

Real prices on the first screen

A viral relationships and dating format on TikTok and Instagram

Put exact dollar amounts or a price range up front instead of vague praise.

3

accounts it worked for

9x

median, times their usual

#47

of 55 in relationships and dating

Angle

Talking head, Slideshow

Why it works

Price is the thing people want and rarely get. Leading with it filters the audience and holds viewers who want to compare against their own budget.

Hook formula[Item/package], $[low] to $[high]

How to make it

  1. 1Put the price or range on the opening frame
  2. 2Add exact dollar amounts per category as you go
  3. 3Show the finished result alongside
  4. 4Mention vendors or details in the caption

Examples

Best first, one per account. Each links to the original post.

  • @emmawiegandd

    28K followers, TikTok

    “WEDDING UNDER 10k months end, budget, 100 guests”

    44x their usual views, talking head, weddings

  • @weddingsbyvictoriakent

    4K followers, Instagram

    “Tipping your wedding vendors (skip to 0:54 for pricing guide)”

    8.1x their usual views, talking head, weddings

  • @soma.proposals

    6K followers, TikTok

    “📍Perth Australia Silver Package Mon - Thu $750.00 Fri - Sun $798.00”

    9.0x their usual views, slideshow, weddings

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More relationships and dating formats

What’s working in relationships and dating this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.