Measured Updated dailyMarkdown copy
Pause a viral clip and give the verdict
A viral relationships and dating format on TikTok and Instagram
Use someone else's polarizing or emotional clip as the setup, then react with the expert take or what it says about the relationship.
3
accounts it worked for
77x
median, times their usual
#19
of 55 in relationships and dating
Editing trick
Green screen
Why it works
Rude_advice, melissadivaristhompson and drmaxbutterfield all begin with a clip people already have opinions about. The clip supplies the hook and the creator supplies the verdict.
Hook formulaThis [subject] just did in 30 seconds what takes [people] months in my office
How to make it
- 1Pick a viral clip that is polarizing or emotional
- 2Stop right before and after the key moment
- 3Give a short breakdown or rule versus research
Examples
Best first, one per account. Each links to the original post.
- @dr.alexandra.solomon
238K followers, Instagram
“*couple therapist reaction incoming”
183x their usual views, green screen, breakups
- @rude_advice
353K followers, TikTok
“I KNEW MY MARRIAGE WAS OVER WHEN...”
128x their usual views, green screen, breakups
- @drmaxbutterfield
2M followers, Instagram
“25 40”
4.6x their usual views, green screen, breakups
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Get the MCPMore relationships and dating formats
- Word-for-word script for a dreaded moment
24 accounts, median 11x their usual
- Pin the advice to an exact age
10 accounts, median 32x their usual
- Title pinned on screen the whole video
7 accounts, median 80x their usual
- Six-second clip, text too long to finish
9 accounts, median 19x their usual
- Quote the cliché, then say no
9 accounts, median 15x their usual
- Exact words to say, not abstract advice
9 accounts, median 12x their usual
- Open on someone else's viral clip, then break it down
7 accounts, median 17x their usual
- Open on the one panic moment
9 accounts, median 8x their usual
- Coin a name for an unnamed dynamic
5 accounts, median 46x their usual
- Prank premise stated on screen, partner reacts
8 accounts, median 9x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.