Measured Updated dailyMarkdown copy
Part 2 of a post that worked
A viral relationships and dating format on TikTok and Instagram
Make a labelled sequel to an earlier hit, pointing back to it or to what the comments missed.
3
accounts it worked for
46x
median, times their usual
#22
of 55 in relationships and dating
Angle
Talking head
Why it works
The topic has already proven itself with the audience. A 'Part 2' label and a visible link to Part 1 make viewers want the rest.
Hook formula[Original topic] PART 2: [the thing nobody considered]
How to make it
- 1Pick a post that did well or sparked debate
- 2Flash Part 1 or its reaction as proof
- 3Add the new angle or the missed point
- 4Label it Part 2 in the hook
Examples
Best first, one per account. Each links to the original post.
- @ashleahoess
190K followers, TikTok
“When a woman is in a relationship but is giving you attention PT 2”
46x their usual views, talking head, dating advice
- @ask_julia
215K followers, TikTok
“HOW MEN TEST A WOMAN'S DESPERATION PART TWO”
64x their usual views, talking head, dating advice
- @paulmbooth
16K followers, Instagram
“So you go on a date, the Bill comes”
5.8x their usual views, talking head, dating advice
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Get the MCPMore relationships and dating formats
- Word-for-word script for a dreaded moment
24 accounts, median 11x their usual
- Pin the advice to an exact age
10 accounts, median 32x their usual
- Title pinned on screen the whole video
7 accounts, median 80x their usual
- Six-second clip, text too long to finish
9 accounts, median 19x their usual
- Quote the cliché, then say no
9 accounts, median 15x their usual
- Exact words to say, not abstract advice
9 accounts, median 12x their usual
- Open on someone else's viral clip, then break it down
7 accounts, median 17x their usual
- Open on the one panic moment
9 accounts, median 8x their usual
- Coin a name for an unnamed dynamic
5 accounts, median 46x their usual
- Prank premise stated on screen, partner reacts
8 accounts, median 9x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.