Measured Updated dailyMarkdown copy
Numbered title on loop, list in caption
A viral relationships and dating format on TikTok and Instagram
Put only a numbered-list title on a short looping clip and keep the actual list in the caption.
3
accounts it worked for
7x
median, times their usual
#52
of 55 in relationships and dating
Editing trick
Talking head, Video
Why it works
The list in the caption draws saves and long read time while the clip loops behind it. The numbered promise ('17 deep topics', '5 more reasons') is concrete enough to make people open the caption.
Hook formula[Odd number] [items] to [action] with your [person] (You'll [payoff])
How to make it
- 1Make a 6-second visual loop with the list title as text
- 2Write the full numbered list in the caption
- 3Use an odd or specific number and a payoff in the title
Examples
Best first, one per account. Each links to the original post.
- @soulful_project
25K followers, Instagram
“17 deep topics to discuss with your partner (You'll talk for hours)”
11x their usual likes, video, friendship
- @nicolecolantonicoaching
17K followers, Instagram
“HOW TO LET GO OF SOMEONE YOU STILL LOVE WITH GRACE (7 things most people forget when they’re desperate to make someone stay)”
6.8x their usual views, video, breakups
- @maruurico
84K followers, Instagram
“5 More Reasons You Should Date an Engineer”
4.1x their usual views, talking head, friendship
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Get the MCPMore relationships and dating formats
- Word-for-word script for a dreaded moment
24 accounts, median 11x their usual
- Pin the advice to an exact age
10 accounts, median 32x their usual
- Title pinned on screen the whole video
7 accounts, median 80x their usual
- Six-second clip, text too long to finish
9 accounts, median 19x their usual
- Quote the cliché, then say no
9 accounts, median 15x their usual
- Exact words to say, not abstract advice
9 accounts, median 12x their usual
- Open on someone else's viral clip, then break it down
7 accounts, median 17x their usual
- Open on the one panic moment
9 accounts, median 8x their usual
- Coin a name for an unnamed dynamic
5 accounts, median 46x their usual
- Prank premise stated on screen, partner reacts
8 accounts, median 9x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.