Measured Updated dailyMarkdown copy

Numbered title on loop, list in caption

A viral relationships and dating format on TikTok and Instagram

Put only a numbered-list title on a short looping clip and keep the actual list in the caption.

3

accounts it worked for

7x

median, times their usual

#52

of 55 in relationships and dating

Editing trick

Talking head, Video

Why it works

The list in the caption draws saves and long read time while the clip loops behind it. The numbered promise ('17 deep topics', '5 more reasons') is concrete enough to make people open the caption.

Hook formula[Odd number] [items] to [action] with your [person] (You'll [payoff])

How to make it

  1. 1Make a 6-second visual loop with the list title as text
  2. 2Write the full numbered list in the caption
  3. 3Use an odd or specific number and a payoff in the title

Examples

Best first, one per account. Each links to the original post.

  • @soulful_project

    25K followers, Instagram

    “17 deep topics to discuss with your partner (You'll talk for hours)”

    11x their usual likes, video, friendship

  • @nicolecolantonicoaching

    17K followers, Instagram

    “HOW TO LET GO OF SOMEONE YOU STILL LOVE WITH GRACE (7 things most people forget when they’re desperate to make someone stay)”

    6.8x their usual views, video, breakups

  • @maruurico

    84K followers, Instagram

    “5 More Reasons You Should Date an Engineer”

    4.1x their usual views, talking head, friendship

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More relationships and dating formats

What’s working in relationships and dating this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.