Measured Updated dailyMarkdown copy
Hint or joke built to forward to partner
A viral relationships and dating format on TikTok and Instagram
Make a joke, hint or fun fact that a viewer will send straight to their partner or crush.
6
accounts it worked for
12x
median, times their usual
#13
of 55 in relationships and dating
Angle
Talking head, Voiceover, Skit
Why it works
These posts give viewers a low-risk way to say something to their partner without saying it. Explicit lines like 'Send this to him' or 'send this to someone you're falling for' make DM-sharing the point.
Hook formula[Number] things your [partner] wants but won't ask / Send this to someone who [relationship situation]
How to make it
- 1Pick something a partner does or wants but won't say
- 2Phrase it as a teasing fact, a hint or a 'send this to…' line
- 3Land a quick punchline or reveal viewers will want their partner to see
Examples
Best first, one per account. Each links to the original post.
- @dawn.linnae
163K followers, TikTok
“Bet you didn’t know this Fun fact about that time of the month”
752x their usual views, talking head, friendship
- @minimindmentor_9
47K followers, TikTok
“they say distance kills love”
36x their usual views, voiceover, couples
- @tanyasangani
93K followers, Instagram
“in case, nobody told you today..”
12x their usual views, skit, breakups
- @mauontherise
10K followers, TikTok
“3 things your boyfriend wants but won’t ask”
6.9x their usual views, talking head, friendship
- @chclaireh
155K followers, Instagram
“not to be dramatic but...”
5.4x their usual views, talking head, breakups
- @thegabriellapomare
78K followers, Instagram
“Couples therapy doesn't always need to be the emergency room of a relationship.”
2.6x their usual views, talking head, couples
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9 accounts, median 19x their usual
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7 accounts, median 17x their usual
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9 accounts, median 8x their usual
- Coin a name for an unnamed dynamic
5 accounts, median 46x their usual
- Prank premise stated on screen, partner reacts
8 accounts, median 9x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.