Measured Updated dailyMarkdown copy
Hindsight regrets from someone who's done it
A viral relationships and dating format on TikTok and Instagram
Share what you wish you had done or bought, after the event or milestone, with specifics.
3
accounts it worked for
9x
median, times their usual
#46
of 55 in relationships and dating
Angle
Video, Talking head, Slideshow
Why it works
Regret framing sounds more honest than generic tips and gives viewers a mistake to avoid. Naming exact dollar amounts or showing the real product screenshots makes it concrete and saveable.
Hook formulaThings I'd go back and [add/do] for my [event] if I could
How to make it
- 1State the milestone you've already been through
- 2List the specific things you'd do or add differently
- 3Name the price or show the real product
- 4Close with what you'd tell a person about to start
Examples
Best first, one per account. Each links to the original post.
- @byronbaycelebrant
38K followers, Instagram
“12 Wedding Regrets You can avoid”
18x their usual views, video, weddings
- @alexhindspollack
4K followers, TikTok
“2 things I wish I did for my wedding”
9.0x their usual views, talking head, weddings
- @heyyerinnn
18K followers, TikTok
“THINGS I'D GO BACK & ADD TO MY REGISTRY IF I COULD AS A FIRST TIME MOM TO A 6 WEEK OLD! 🩰✨🤍”
6.7x their usual views, slideshow, weddings
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- Word-for-word script for a dreaded moment
24 accounts, median 11x their usual
- Pin the advice to an exact age
10 accounts, median 32x their usual
- Title pinned on screen the whole video
7 accounts, median 80x their usual
- Six-second clip, text too long to finish
9 accounts, median 19x their usual
- Quote the cliché, then say no
9 accounts, median 15x their usual
- Exact words to say, not abstract advice
9 accounts, median 12x their usual
- Open on someone else's viral clip, then break it down
7 accounts, median 17x their usual
- Open on the one panic moment
9 accounts, median 8x their usual
- Coin a name for an unnamed dynamic
5 accounts, median 46x their usual
- Prank premise stated on screen, partner reacts
8 accounts, median 9x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.