Measured Updated dailyMarkdown copy
Hide the pitch behind a standalone quote
A viral relationships and dating format on TikTok and Instagram
Lead with a shareable quote or letter and keep the book, challenge or product promo small or last.
3
accounts it worked for
4x
median, times their usual
#55
of 55 in relationships and dating
Editing trick
Video, Slideshow
Why it works
Sabrinabendory's excerpt, stephanie__rigg's quote slide and chosseyourself's unsent letter all outperform direct pitches. The content is worth sharing by itself, and the promo is saved for the end.
Hook formula[Two-part truth that stands alone], [book/offer in final slide]
How to make it
- 1Make slide one or the clip a self-contained quote
- 2Credit or pitch lightly in a corner, final slide or last paragraph
- 3Add a keyword CTA only at the end
Examples
Best first, one per account. Each links to the original post.
- @chosseyourself
26K followers, TikTok
“You talk about the pain I caused you, but never about the pain that changed me into this version of myself.”
57x their usual views, video, breakups
- @stephanie__rigg
115K followers, Instagram
“Someone’s lack of capacity isn’t about you. But your refusal to accept their lack of capacity?”
3.7x their usual likes, slideshow, breakups
- @sabrinabendory
255K followers, Instagram
“Be careful when someone seems to be everything you've ever wanted before they've had enough time to actually show you who they are.”
3.0x their usual likes, slideshow, breakups
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Get the MCPMore relationships and dating formats
- Word-for-word script for a dreaded moment
24 accounts, median 11x their usual
- Pin the advice to an exact age
10 accounts, median 32x their usual
- Title pinned on screen the whole video
7 accounts, median 80x their usual
- Six-second clip, text too long to finish
9 accounts, median 19x their usual
- Quote the cliché, then say no
9 accounts, median 15x their usual
- Exact words to say, not abstract advice
9 accounts, median 12x their usual
- Open on someone else's viral clip, then break it down
7 accounts, median 17x their usual
- Open on the one panic moment
9 accounts, median 8x their usual
- Coin a name for an unnamed dynamic
5 accounts, median 46x their usual
- Prank premise stated on screen, partner reacts
8 accounts, median 9x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.