Measured Updated dailyMarkdown copy
Give the exact words to say
A viral relationships and dating format on TikTok and Instagram
Replace abstract relationship advice with a word-for-word line, text or phrase swap the viewer can say or send.
5
accounts it worked for
4x
median, times their usual
#39
of 55 in relationships and dating
Angle
Talking head, Slideshow
Why it works
A concrete script is saveable and usable in the moment, so it beats general advice. These posts promise a verbatim sentence for one specific friction point.
Hook formulaSend this exact message when [frustrating thing happens]
How to make it
- 1Name one high-friction moment (they pop back up, small talk, 7pm irritability).
- 2Say what NOT to say, or what the person usually does.
- 3Give the exact replacement sentence on screen or out loud.
Examples
Best first, one per account. Each links to the original post.
- @vvanedwards
1.3M followers, Instagram
“Small talk tips”
5.3x their usual views, talking head, psychology of attraction
- @kimberlyrae.life
227K followers, Instagram
“If she pulls back...”
6.4x their usual views, talking head, psychology of attraction
- @mackenzieherman
151K followers, TikTok
“POV: Your Avoidant Ex Breadcrumbs You”
3.6x their usual views, talking head, breakups
- @theschooloflifelondon
966K followers, Instagram
“When Our Battery Is Running Low”
2.7x their usual likes, slideshow, psychology of attraction
- @melissadivaristhompson
624K followers, Instagram
“they took the trash out again last night, and nobody said thank you. SAY ONE OF THESE TONIGHT ten things worth saying out...”
4.0x their usual likes, slideshow, breakups
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Get the MCPMore relationships and dating formats
- Word-for-word script for a dreaded moment
24 accounts, median 11x their usual
- Pin the advice to an exact age
10 accounts, median 32x their usual
- Title pinned on screen the whole video
7 accounts, median 80x their usual
- Six-second clip, text too long to finish
9 accounts, median 19x their usual
- Quote the cliché, then say no
9 accounts, median 15x their usual
- Exact words to say, not abstract advice
9 accounts, median 12x their usual
- Open on someone else's viral clip, then break it down
7 accounts, median 17x their usual
- Open on the one panic moment
9 accounts, median 8x their usual
- Coin a name for an unnamed dynamic
5 accounts, median 46x their usual
- Prank premise stated on screen, partner reacts
8 accounts, median 9x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.