Measured Updated dailyMarkdown copy
Cut every slide mid-sentence to force swipes
A viral relationships and dating format on TikTok and Instagram
End each slide on an unfinished sentence, ellipsis or cliffhanger line so the answer is only on the next slide.
3
accounts it worked for
5x
median, times their usual
#53
of 55 in relationships and dating
Editing trick
Slideshow
Why it works
The unfinished thought makes viewers swipe to get closure. Posts ranging from a book-page excerpt to a first-person ex story to a ten-slide single sentence all use it.
Hook formula[Opening line of the story or quote]... because...
How to make it
- 1Write the story or message as one continuous thought.
- 2Split it so every slide stops mid-sentence or on a 'because...' line.
- 3Put the payoff, such as the book page or quoted text, on the last slides.
Examples
Best first, one per account. Each links to the original post.
- @godiswithyoubook
12K followers, TikTok
“Dear God, if I was ever the source of someone's pain”
17x their usual views, slideshow, psychology of attraction
- @prestonrack
2.1M followers, Instagram
“the one who's in love always wins”
4.5x their usual likes, slideshow, psychology of attraction
- @annalisa.bahadur
97K followers, Instagram
“I used to think I could be friends with an ex until I got a harsh wake up call from one of them recently.”
4.1x their usual likes, slideshow, psychology of attraction
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Get the MCPMore relationships and dating formats
- Word-for-word script for a dreaded moment
24 accounts, median 11x their usual
- Pin the advice to an exact age
10 accounts, median 32x their usual
- Title pinned on screen the whole video
7 accounts, median 80x their usual
- Six-second clip, text too long to finish
9 accounts, median 19x their usual
- Quote the cliché, then say no
9 accounts, median 15x their usual
- Exact words to say, not abstract advice
9 accounts, median 12x their usual
- Open on someone else's viral clip, then break it down
7 accounts, median 17x their usual
- Open on the one panic moment
9 accounts, median 8x their usual
- Coin a name for an unnamed dynamic
5 accounts, median 46x their usual
- Prank premise stated on screen, partner reacts
8 accounts, median 9x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.