Measured Updated dailyMarkdown copy
Credential tagged right onto the hook
A viral relationships and dating format on TikTok and Instagram
Put a sharp credential or insider identity in the hook line or banner, such as 'former sociologist', 'matchmaker married twice', 'I'm a barrister' or 'coming from a girl'.
5
accounts it worked for
7x
median, times their usual
#25
of 55 in relationships and dating
Editing trick
Talking head, Slideshow
Why it works
It gives viewers a quick reason to trust the advice without needing a long intro. The credential sits where it's seen straight away.
Hook formula[Hook claim] ([surprising credential])
How to make it
- 1Write the hook as a how-to or truth
- 2Add the credential in brackets or as a banner
- 3Show it in the first seconds
Examples
Best first, one per account. Each links to the original post.
- @therapywith_b
20K followers, TikTok
“Types of people I wouldn’t be close friends with”
76x their usual views, talking head, friendship
- @drjesscarbino
8K followers, Instagram
“The truth about dating apps from Tinder's former sociologist”
26x their usual views, talking head, dating advice
- @secret.edne
488K followers, TikTok
“how to get her to think about you after a convo (coming from a girl)”
5.7x their usual views, talking head, dating advice
- @ericasuzannematchmaking
49K followers, Instagram
“How to know if you're dating your future husband (first hand experience from a professional matchmaker who's been married twice)”
7.6x their usual views, talking head, dating advice
- @familybarrister
32K followers, Instagram
“The one thing a narcissistic ex will hate the most - I'm a Barrister”
5.3x their usual views, talking head, dating advice
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- Word-for-word script for a dreaded moment
24 accounts, median 11x their usual
- Pin the advice to an exact age
10 accounts, median 32x their usual
- Title pinned on screen the whole video
7 accounts, median 80x their usual
- Six-second clip, text too long to finish
9 accounts, median 19x their usual
- Quote the cliché, then say no
9 accounts, median 15x their usual
- Exact words to say, not abstract advice
9 accounts, median 12x their usual
- Open on someone else's viral clip, then break it down
7 accounts, median 17x their usual
- Open on the one panic moment
9 accounts, median 8x their usual
- Coin a name for an unnamed dynamic
5 accounts, median 46x their usual
- Prank premise stated on screen, partner reacts
8 accounts, median 9x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.