Measured Updated dailyMarkdown copy
Cram tips onto a 5-second loop
A viral relationships and dating format on TikTok and Instagram
Put 5-12 text tips over one very short b-roll clip so viewers replay or pause to read them all, often with the full list in the caption.
3
accounts it worked for
16x
median, times their usual
#36
of 55 in relationships and dating
Editing trick
Video
Why it works
The clip is too short to read in one pass, so replays and saves go up. These posts all pair a 5-8 second ambient clip with a fear-of-mistake or 'send this to your groom' header.
Hook formula[Number] things you should NEVER do during [event phase]... (in caption)
How to make it
- 1Pick one 5-8 second pretty b-roll clip
- 2Stack 5-12 short text items over it
- 3Use a warning or share-trigger header
- 4Point to the caption for the rest
Examples
Best first, one per account. Each links to the original post.
- @wildflowerestate
6K followers, Instagram
“5 things you should NEVER do during cocktail hour...”
16x their usual views, video, weddings
- @byronbaycelebrant
38K followers, Instagram
“12 Wedding Regrets You can avoid”
18x their usual views, video, weddings
- @kouryfarmsweddings
10K followers, Instagram
“Brides!! Send this to your groom ASAP 👀”
12x their usual views, video, weddings
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Get the MCPMore relationships and dating formats
- Word-for-word script for a dreaded moment
24 accounts, median 11x their usual
- Pin the advice to an exact age
10 accounts, median 32x their usual
- Title pinned on screen the whole video
7 accounts, median 80x their usual
- Six-second clip, text too long to finish
9 accounts, median 19x their usual
- Quote the cliché, then say no
9 accounts, median 15x their usual
- Exact words to say, not abstract advice
9 accounts, median 12x their usual
- Open on someone else's viral clip, then break it down
7 accounts, median 17x their usual
- Open on the one panic moment
9 accounts, median 8x their usual
- Coin a name for an unnamed dynamic
5 accounts, median 46x their usual
- Prank premise stated on screen, partner reacts
8 accounts, median 9x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.