Measured Updated dailyMarkdown copy
Congratulate the breakup, list the perks
A viral relationships and dating format on TikTok and Instagram
Treat a painful ending as good news, using a jarring 'congrats' or a list of looking-forward-to perks and proof of strength.
3
accounts it worked for
51x
median, times their usual
#20
of 55 in relationships and dating
Angle
Slideshow, Talking head
Why it works
Nicolecolantonicoaching, tatumjohnson78 and therealconnect.1 turn heartbreak into a win. The contrarian opener stops the scroll and the reframe gets shared.
Hook formulaCongrats on [painful event]. It means you [reframe]
How to make it
- 1Open by celebrating the painful event
- 2Explain the reframe ('It means you...')
- 3Add petty, specific perks or a claim about growth
Examples
Best first, one per account. Each links to the original post.
- @therealconnect.1
264K followers, TikTok
“I THINK LEAVING SOMEBODY THAT YOU”
331x their usual views, talking head, breakups
- @nicolecolantonicoaching
17K followers, Instagram
“CONGRATS ON YOUR BREAKUP.”
51x their usual likes, slideshow, breakups
- @tatumjohnson78
72K followers, TikTok
“More things to look forward to post breakup:”
21x their usual views, talking head, breakups
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- Word-for-word script for a dreaded moment
24 accounts, median 11x their usual
- Pin the advice to an exact age
10 accounts, median 32x their usual
- Title pinned on screen the whole video
7 accounts, median 80x their usual
- Six-second clip, text too long to finish
9 accounts, median 19x their usual
- Quote the cliché, then say no
9 accounts, median 15x their usual
- Exact words to say, not abstract advice
9 accounts, median 12x their usual
- Open on someone else's viral clip, then break it down
7 accounts, median 17x their usual
- Open on the one panic moment
9 accounts, median 8x their usual
- Coin a name for an unnamed dynamic
5 accounts, median 46x their usual
- Prank premise stated on screen, partner reacts
8 accounts, median 9x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.