Measured Updated dailyMarkdown copy

Bold thesis pinned on screen the whole video

A viral relationships and dating format on TikTok and Instagram

Keep one polarizing or unfinished sentence on screen for the entire video while you talk through it.

3

accounts it worked for

158x

median, times their usual

#16

of 55 in relationships and dating

Editing trick

Talking head

Why it works

Late scrollers get the premise at a glance, and an open-ended or provocative line makes people stay for the resolution. Diorilina and _deardaughters both leave the sticker up from start to finish.

Hook formula[Stop telling him.. / You have to TEACH him] pinned on screen, then spoken payoff

How to make it

  1. 1Write the most triggering phrasing of your point as the text sticker
  2. 2Leave it on screen for the full video
  3. 3Reframe or complete it out loud into something reasonable or specific

Examples

Best first, one per account. Each links to the original post.

  • @diorilina

    9K followers, TikTok

    “Unfortunately, to be in a relationship with a man, you have to TEACH him”

    196x their usual views, talking head, couples

  • @_deardaughters

    32K followers, TikTok

    “Stop telling him..”

    206x their usual views, talking head, couples

  • @charmariebell

    10K followers, TikTok

    “"When you spoil a man and do amazing things for him, he doesn't think you're amazing he thinks he's amazing "”

    85x their usual views, talking head, couples

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More relationships and dating formats

What’s working in relationships and dating this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.