Measured Updated dailyMarkdown copy
Blunt personal wedding rules list
A viral relationships and dating format on TikTok and Instagram
List your own slightly divisive rules or choices for your wedding as a numbered on-screen list that viewers will agree or argue with.
3
accounts it worked for
29x
median, times their usual
#28
of 55 in relationships and dating
Angle
Video, Talking head
Why it works
Opinionated rules invite comments on which numbers people agree with. Posts like 'things I will not forgive' and 'gift rules for my wedding' also keep viewers reading to the end.
Hook formula[TOPIC] RULES FOR MY [EVENT] 🚫
How to make it
- 1Pick a topic (gifts, guests, uncommon choices)
- 2Write 6-7 blunt, specific rules
- 3Put them on one screen with headers
- 4Point the caption at the softest or most wholesome item
Examples
Best first, one per account. Each links to the original post.
- @bride4less
24K followers, TikTok
“NON-NEGOTIABLES WITH MY VENDORS 🚫🤝📌”
76x their usual views, video, weddings
- @brideswithvibes
50K followers, Instagram
“THINGS I WILL NOT FORGIVE AT MY WEDDING 😤🚫🗒️”
32x their usual views, video, weddings
- @aubreylobban
39K followers, TikTok
“Uncommon things I'm doing at my 2027 wedding”
4.5x their usual views, talking head, weddings
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- Word-for-word script for a dreaded moment
24 accounts, median 11x their usual
- Pin the advice to an exact age
10 accounts, median 32x their usual
- Title pinned on screen the whole video
7 accounts, median 80x their usual
- Six-second clip, text too long to finish
9 accounts, median 19x their usual
- Quote the cliché, then say no
9 accounts, median 15x their usual
- Exact words to say, not abstract advice
9 accounts, median 12x their usual
- Open on someone else's viral clip, then break it down
7 accounts, median 17x their usual
- Open on the one panic moment
9 accounts, median 8x their usual
- Coin a name for an unnamed dynamic
5 accounts, median 46x their usual
- Prank premise stated on screen, partner reacts
8 accounts, median 9x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.