Measured Updated dailyMarkdown copy
Underdog item beats the community favorite
A viral gaming format on TikTok and Instagram
Claim that an outdated, unexpected or underrated item is actually better than the one everyone defaults to.
4
accounts it worked for
9x
median, times their usual
#16
of 35 in gaming
Angle
Voiceover, Green screen, Talking head
Why it works
It challenges what the audience believes and invites them to defend their pick. Ayoehhtv, sliceofgaming97 and shiftpluss each use this kind of claim.
Hook formulaThis [unexpected item] is better than [iconic meta pick]
How to make it
- 1State the contrarian comparison in the hook
- 2Show proof or tests
- 3Leave the final answer open for the comments
Examples
Best first, one per account. Each links to the original post.
- @shiftpluss
68K followers, TikTok
“THE PLAYSTATION 4 IS NOW THE BEST”
11x their usual views, voiceover, game news and reviews
- @damacollects
21K followers, Instagram
“Ditto Can Defeat EVERY POKEMON EVER... ❗️😳”
13x their usual views, green screen, retro and collecting
- @sliceofgaming97
33K followers, Instagram
“THE SWITCH 2 CAN BE YOUR MAIN CONSOLE”
7.0x their usual views, voiceover, game news and reviews
- @ayoehhtv
48K followers, TikTok
“THIS HAMMERBURST BUILD”
2.5x their usual views, talking head, game news and reviews
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Get the MCPMore gaming formats
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10 accounts, median 20x their usual
- Explain unknown game with two famous ones
10 accounts, median 17x their usual
- Corporate villain story with screenshot receipts
8 accounts, median 12x their usual
- Pack many game screenshots into one grid slide
8 accounts, median 11x their usual
- Running profit/loss counter while opening packs
8 accounts, median 9x their usual
- Enlarge the one HUD element that proves it
5 accounts, median 21x their usual
- Hidden setting that kills an annoyance
7 accounts, median 8x their usual
- Turn viewer comments into the next episode
6 accounts, median 10x their usual
- Blame a default setting for your frustration
4 accounts, median 32x their usual
- Niche game anchored to a famous franchise name
5 accounts, median 14x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.