Measured Updated dailyMarkdown copy
Tag your duo or find one below
A viral gaming format on TikTok and Instagram
Explain a tournament or event, then tell viewers to tag a partner or use the comments to find a teammate.
3
accounts it worked for
5x
median, times their usual
#35
of 35 in gaming
Angle
Voiceover
Why it works
Every viewer gets a job: duo players share, solo players comment to find a partner. That drives comment and share volume on live-event explainers across three accounts.
Hook formulaSo [game] is hosting the easiest [event] ever, so tag your [partner] and get ready to win [reward]
How to make it
- 1Pitch the event as the easiest or biggest way to win a free reward
- 2Walk through the rules or point math quickly
- 3Tell viewers to tag their partner, or comment their region and rank to find one
- 4Offer to team up with a follower
Examples
Best first, one per account. Each links to the original post.
- @live_wegs
35K followers, Instagram
“So Fortnite is hosting the easiest tournament ever”
44x their usual views, voiceover, tips and guides
- @1deflay
102K followers, TikTok
“So Fortnite's hosting their easiest and biggest tournament”
4.7x their usual views, voiceover, tips and guides
- @zeussfvv
88K followers, Instagram
“THIS IS HOW YOU AND YOUR DUO CAN EASILY GET THIS SKIN”
3.6x their usual views, voiceover, tips and guides
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.