Measured Updated dailyMarkdown copy
Special-edition hardware close-up tour
A viral gaming format on TikTok and Instagram
Show a new or special-edition console or controller through a quick, close-up tour of every color or hidden callback.
3
accounts it worked for
6x
median, times their usual
#34
of 35 in gaming
Editing trick
Slideshow, Voiceover
Why it works
Nostalgic, visual hardware invites color-preference comments and shares. Xboxuk, spawnpoiint and controllertv all show the product's details one by one.
Hook formulaGuys, here's the new limited edition [product], look at every detail
How to make it
- 1Open on the flashiest detail
- 2Tour each color or callback in short shots
- 3Ask which one viewers would pick
Examples
Best first, one per account. Each links to the original post.
- @controllertv
127K followers, TikTok
“PLAYSTATION JUST REVEALED THREE NEW CONTROLLERS”
47x their usual views, slideshow, game news and reviews
- @xboxuk
545K followers, Instagram
“GUYS”
5.5x their usual views, voiceover, game news and reviews
- @spawnpoiint
305K followers, Instagram
“PLAYSTATION”
2.9x their usual views, voiceover, game news and reviews
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.