Measured Updated dailyMarkdown copy
Slip fake entries into a real list
A viral gaming format on TikTok and Instagram
Put deadpan fake items, such as invented heroes, future games or a made-up product, into otherwise real content and never point them out.
3
accounts it worked for
55x
median, times their usual
#12
of 35 in gaming
Angle
Green screen, Slideshow
Why it works
Viewers rush to the comments to correct the fakes or ask whether they're real. Gamesdotgg, jacobm.stevens and jampacksam each hide absurd entries inside useful or believable content.
Hook formula[Real-sounding list or announcement] with [fake entry] hidden inside
How to make it
- 1Build a normal ranking, deals list or product announcement
- 2Add one or two plausible but fake items
- 3Don't acknowledge them and let commenters catch them
Examples
Best first, one per account. Each links to the original post.
- @jampacksam
20K followers, Instagram
“XBOX”
79x their usual likes, green screen, game news and reviews
- @jacobm.stevens
225K followers, TikTok
“Best Deals During Steam Autumn Sale (A LOT under $5)”
33x their usual views, green screen, game news and reviews
- @gamesdotgg
51K followers, Instagram
“Every Deadlock hero ranked by pick rate”
55x their usual likes, slideshow, game news and reviews
Your post here and want it removed? Email [email protected].
This is the preview. Start a free trial for the full library.
The full library has every post, format and hook in gaming, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial.
For AI agents
Start a free trial, add this MCP server to your agent (Claude, ChatGPT, Cursor, Codex), then ask it for what’s working or make this request:
Get the MCPMore gaming formats
- Hold the game's name until the end
10 accounts, median 20x their usual
- Explain unknown game with two famous ones
10 accounts, median 17x their usual
- Corporate villain story with screenshot receipts
8 accounts, median 12x their usual
- Pack many game screenshots into one grid slide
8 accounts, median 11x their usual
- Running profit/loss counter while opening packs
8 accounts, median 9x their usual
- Enlarge the one HUD element that proves it
5 accounts, median 21x their usual
- Hidden setting that kills an annoyance
7 accounts, median 8x their usual
- Turn viewer comments into the next episode
6 accounts, median 10x their usual
- Blame a default setting for your frustration
4 accounts, median 32x their usual
- Niche game anchored to a famous franchise name
5 accounts, median 14x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.