Measured Updated dailyMarkdown copy
Screenshot-ready build loadout on screen
A viral gaming format on TikTok and Instagram
Show a build or checklist as stacked popups, item icons and a full stat screen that viewers can screenshot, with the action running behind it.
5
accounts it worked for
7x
median, times their usual
#14
of 35 in gaming
Editing trick
Voiceover, Talking head
Why it works
The guide ends in a single frame worth saving, and the footage keeps it watchable. Mrstarfyre, imredthewolf, chuckthecg and adamhartgamin all use this.
Hook formulaThis is the [weapon/class] build in [game] (screenshot the end)
How to make it
- 1Pop up each item or step as you name it
- 2Keep gameplay or menus running alongside
- 3End on a clean summary screen to screenshot
Examples
Best first, one per account. Each links to the original post.
- @adamhartgamin
35K followers, TikTok
“2.5 UPDATE”
15x their usual views, voiceover, game news and reviews
- @chuckthecg
206K followers, TikTok
“EASILY THE BEST M4 BUILD”
7.2x their usual views, voiceover, game news and reviews
- @mrstarfyre
5K followers, Instagram
“THIS IS THE SILURIA'S TREE BUILD IN ELDEN RING”
7.2x their usual views, voiceover, game news and reviews
- @iboomkid
4K followers, Instagram
“HERE'S YOUR SEASON 0 MW4 RANKED PLAY”
4.6x their usual views, talking head, tips and guides
- @imredthewolf
144K followers, Instagram
“HEXXIN”
2.8x their usual views, voiceover, game news and reviews
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.