# Niche game anchored to a famous franchise name

A gaming format, measured November 8, 2026 by Volume. https://tryvolume.app/working/gaming/niche-game-anchored-to-a-famous-franchise-name

Tie an obscure game, mod or setup to a household franchise or character in the hook so everyone gets the joke. It worked for 5 accounts, with a median of 14x their usual reach. Type: Angle. Seen as: Talking head, Screen recording, Video.

## Why it works

Viewers who don't know the niche game still recognize the famous name, so the premise is clear in the first second.

## How to make it

1. Pick the famous IP closest to your clip
2. Name it in the banner next to the niche game
3. Match the visuals to it, such as a skin on a map or a character crossover

## Hook formula

[Obscure game] is the new [famous franchise]

## Examples

- @bradleythebradster (30K followers, Instagram talking head): 160x their usual views. Hook: “HOOD WARFARE IS THE NEW BLACK OPS” [Original post](https://www.instagram.com/p/Dect8T-J4dU/)
- @justwolow (1.7M followers, TikTok screen recording): 46x their usual views. Hook: “Skating random maps on Reskate” [Original post](https://www.tiktok.com/@justwolow/video/7695603026752474398)
- @johtsu (130K followers, TikTok talking head): 14x their usual views. Hook: “SO I THINK I FOUND OUT WHO THE BEST FREDDY'S ANIMATRONIC IS” [Original post](https://www.tiktok.com/@johtsu/video/7692202726540741902)
- @alogirlx (13K followers, Instagram video): 14x their usual views. Hook: “Lucia IPS” [Original post](https://www.instagram.com/p/DevW0XKOTCA/)
- @houserulesdallas (101K followers, Instagram talking head): 3.8x their usual views. Hook: “you loved clue as a kid” [Original post](https://www.instagram.com/p/DelGOxjvEEX/)

More gaming formats: https://tryvolume.app/working/gaming.md

## Get the full library

The full library has every post, format and hook in gaming, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Gaming")` for every format, `search_library(shelf: "posts", niche: "Gaming")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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