Measured Updated dailyMarkdown copy
Live counter or timer stays in frame
A viral gaming format on TikTok and Instagram
Keep a persistent scoreboard, price tally or stopwatch on screen for the whole video.
3
accounts it worked for
11x
median, times their usual
#24
of 35 in gaming
Editing trick
Screen recording, Talking head
Why it works
The running number creates stakes and a reason to watch to the end. It works for matches, builds and puzzle races.
Hook formula[Challenge], Total [cost/score/time]: starts at zero.
How to make it
- 1Add the counter from the first second
- 2Update it with every score, part or round
- 3Save the biggest number or the reveal for the end
Examples
Best first, one per account. Each links to the original post.
- @playqb54
86K followers, Instagram
“FIRST TO 54”
670x their usual likes, screen recording, tips and guides
- @lt_times
16K followers, TikTok
“Oct. 30”
12x their usual views, talking head, tips and guides
- @linustech
1.4M followers, TikTok
“Total Cost: $0”
7.7x their usual views, screen recording, tips and guides
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Get the MCPMore gaming formats
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10 accounts, median 20x their usual
- Explain unknown game with two famous ones
10 accounts, median 17x their usual
- Corporate villain story with screenshot receipts
8 accounts, median 12x their usual
- Pack many game screenshots into one grid slide
8 accounts, median 11x their usual
- Running profit/loss counter while opening packs
8 accounts, median 9x their usual
- Enlarge the one HUD element that proves it
5 accounts, median 21x their usual
- Hidden setting that kills an annoyance
7 accounts, median 8x their usual
- Turn viewer comments into the next episode
6 accounts, median 10x their usual
- Blame a default setting for your frustration
4 accounts, median 32x their usual
- Niche game anchored to a famous franchise name
5 accounts, median 14x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.