Measured Updated dailyMarkdown copy
Games to play with your friend group
A viral gaming format on TikTok and Instagram
Package game picks around a shared activity, such as co-op, free games for a broke friend or two players only, and prompt viewers to tag friends.
4
accounts it worked for
17x
median, times their usual
#13
of 35 in gaming
Angle
Voiceover, Video
Why it works
The post is written to be sent to a group chat or a specific friend, so shares and tags are the point. Openlobby.games, pcgamer_mag, cozyprince_official and madmorph all do it.
Hook formula[Number] [free/co-op] games you can play with your [friends/partner]. Tag them
How to make it
- 1Name the group size or the social condition in the hook (2-4 players, brokest friends, only if you have a partner)
- 2Make the picks free or easy to start
- 3Ask viewers to tag who they'd play with
Examples
Best first, one per account. Each links to the original post.
- @openlobby.games
40K followers, TikTok
“-100%”
96x their usual views, voiceover, game news and reviews
- @pcgamer_mag
111K followers, Instagram
“5 co-op horror games to play with your mates”
26x their usual views, voiceover, game news and reviews
- @madmorph
638K followers, Instagram
“You can only play this game”
17x their usual likes, voiceover, game news and reviews
- @cozyprince_official
48K followers, Instagram
“New 2-4 Player ONLINE CO-OP GAMES Tag friends you'll play these with ✨”
14x their usual views, video, game news and reviews
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Get the MCPMore gaming formats
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.