Measured Updated dailyMarkdown copy
Did you know: do X, get Y
A viral gaming format on TikTok and Instagram
Open with a specific forbidden action, date or mod in a game and show the surprising result within seconds.
3
accounts it worked for
15x
median, times their usual
#19
of 35 in gaming
Angle
Talking head, Screen recording
Why it works
A concrete hidden consequence creates curiosity, and clip proof comes right away. Lukestephenstv, jampacksam, norzzatv and chowder_headtt use this.
Hook formulaDid you know if you [specific action] in [game], [unexpected thing] happens?
How to make it
- 1State the exact action or condition
- 2Show the payoff clip in the first seconds
- 3Add one or two more specific details as proof
Examples
Best first, one per account. Each links to the original post.
- @jampacksam
20K followers, Instagram
“DID YOU KNOW”
62x their usual likes, talking head, game news and reviews
- @lukestephenstv
69K followers, Instagram
“DID YOU KNOW IF YOU PLAY BATMAN ARKHAM KNIGHT ON HALLOWEEN SPECIFICALLY”
12x their usual views, talking head, game news and reviews
- @norzzatv
6K followers, Instagram
“DID YOU KNOW”
15x their usual views, screen recording, game news and reviews
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Get the MCPMore gaming formats
- Hold the game's name until the end
10 accounts, median 20x their usual
- Explain unknown game with two famous ones
10 accounts, median 17x their usual
- Corporate villain story with screenshot receipts
8 accounts, median 12x their usual
- Pack many game screenshots into one grid slide
8 accounts, median 11x their usual
- Running profit/loss counter while opening packs
8 accounts, median 9x their usual
- Enlarge the one HUD element that proves it
5 accounts, median 21x their usual
- Hidden setting that kills an annoyance
7 accounts, median 8x their usual
- Turn viewer comments into the next episode
6 accounts, median 10x their usual
- Blame a default setting for your frustration
4 accounts, median 32x their usual
- Niche game anchored to a famous franchise name
5 accounts, median 14x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.