Measured Updated dailyMarkdown copy

Answer a viewer comment from earlier hit

A viral gaming format on TikTok and Instagram

Make a follow-up that replies to a comment or criticism on a previous successful post, leading with the answer or the flaw.

4

accounts it worked for

12x

median, times their usual

#15

of 35 in gaming

Angle

Voiceover, Screen recording, Talking head

Why it works

It reuses an audience already interested in the topic and feels like a conversation. Moviecomicjunkie and gaminginyellow both build follow-ups from viewer reactions.

Hook formulaYou asked [question], the answer is [blunt answer]

How to make it

  1. 1Pick a top comment or objection from a hit post
  2. 2Give the blunt answer or show the flaw first
  3. 3Tease the next step

Examples

Best first, one per account. Each links to the original post.

  • @ashsden

    5K followers, Instagram

    “as soon as I”

    31x their usual views, voiceover, tips and guides

  • @glistco

    310K followers, TikTok

    “Reply to pokemonmonstero4d's comment Never vertical always horizontal”

    39x their usual views, screen recording

  • @moviecomicjunkie_2.0

    43K followers, Instagram

    “Just wondering why didnt the people of middle earth create a bunch of those dragon killer bow things like surely the dwarves...”

    12x their usual views, talking head, game news and reviews

  • @gaminginyellow

    78K followers, TikTok

    “Ever since I got my CRT TV, I've brought you guys along on this journey.”

    2.6x their usual views, screen recording, game news and reviews

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More gaming formats

What’s working in gaming this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.