Measured Updated dailyMarkdown copy
Side-by-side bad vs good rewrites
A viral business and marketing format on TikTok and Instagram
Show the weak version and the improved version together so viewers judge the difference instantly.
7
accounts it worked for
5x
median, times their usual
#14
of 44 in business and marketing
Editing trick
Skit, Slideshow, Voiceover
Why it works
Showing the rewrite beats explaining why bad work fails, and viewers can copy the good version.
Hook formulaWe all hate [thing]. So I fixed it
How to make it
- 1Show the bad example (❌ or 'AI slop')
- 2Show the improved version next to it
- 3Repeat for 4-5 examples
Examples
Best first, one per account. Each links to the original post.
- @greglangstaff
802K followers, TikTok
“When I’m reviewing resumes as a recruiter”
51x their usual views, skit, career advice
- @dacreativesocial
8K followers, TikTok
“how to turn your boring life into content people will binge”
20x their usual views, slideshow, marketing
- @marketingharry
635K followers, Instagram
“We all hate AI posts. So I fixed them”
18x their usual likes, slideshow, personal brand
- @juliabroome
361K followers, TikTok
“LESS LIKE THIS: day in my life / MORE LIKE THIS: Life Curriculum: Full Day of Getting Our Lives...”
4.5x their usual views, voiceover, marketing
- @iamjadenly
335K followers, Instagram
“Ambition: “I want to grow my page” Strategy: “I’ll post at least once a day and study my 3 best posts every Sunday””
4.9x their usual likes, slideshow, marketing
- @businesssecretsclub
157K followers, Instagram
“NOBODY CARES WHAT YOU ARE DOING TODAY How to stop documenting and start storytelling...”
3.4x their usual likes, slideshow, personal brand
- @linazunigaofficial
140K followers, Instagram
“Stop creating 'problem-aware' content if you want people to buy from you.”
4.1x their usual likes, slideshow, personal brand
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Get the MCPMore business and marketing formats
- Exact word-for-word script to say today
8 accounts, median 19x their usual
- Every click and exact setting shown on screen
8 accounts, median 15x their usual
- Short looping clip, real content in caption
8 accounts, median 15x their usual
- Real income and bills shown to the dollar
10 accounts, median 8x their usual
- Free tool list that replaces something paid
8 accounts, median 14x their usual
- Hidden in-app button walkthrough with red arrows
6 accounts, median 35x their usual
- Zero-intro list with a visual per item
9 accounts, median 9x their usual
- Open with the exact dollar amount
8 accounts, median 7x their usual
- Dense list flashed so viewers pause and screenshot
8 accounts, median 6x their usual
- Copy-paste script opened with its conversion rate
5 accounts, median 21x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.