Measured Updated dailyMarkdown copy

Hidden in-app button walkthrough with red arrows

A viral business and marketing format on TikTok and Instagram

Walk through one new or hidden platform button using cropped screenshots with arrows or circles, so viewers can copy the exact clicks.

6

accounts it worked for

35x

median, times their usual

#6

of 44 in business and marketing

Editing trick

Talking head

Why it works

The 'one photo = one video' tutorials from several accounts hook with a concrete outcome and show the exact taps, so the post works as a save-worthy 60-second task. Annotated screenshots remove any guesswork.

Hook formulaDon't [post/do common action] until you use this new [platform] feature that turns [input] into [output]

How to make it

  1. 1Open with the concrete outcome or a stop-command about the new feature
  2. 2Show cropped UI screenshots with red arrows for each tap
  3. 3Point at the button as you name it
  4. 4Ask for the save before or during the steps

Examples

Best first, one per account. Each links to the original post.

  • @sarahsaiditofficial

    120K followers, TikTok

    “How to make a VIDEO with one photo!!!”

    6192x their usual views, talking head, marketing

  • @accordingtoaida

    31K followers, TikTok

    “CREATE A VIDEO FROM ONE PHOTO! NEW TikTok feature (tutorial)”

    190x their usual views, talking head, marketing

  • @its_me_katy_g

    482K followers, TikTok

    “TRY THIS TIKTOK PHOTO STORY TEST 👀”

    33x their usual views, talking head, marketing

  • @momisavibe

    369K followers, TikTok

    “NEW 2026 TIKTOK UPDATE how to turn your picture into a video and go viral 👀”

    34x their usual views, talking head, marketing

  • @digitallyzzie_

    65K followers, TikTok

    “When you don’t know what to post! USE THIS FEATURE!”

    36x their usual views, talking head, marketing

  • @advicewithjean

    148K followers, Instagram

    “LinkedIn is easy (tips from ex-LinkedIn)”

    3.7x their usual views, talking head, personal brand

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More business and marketing formats

What’s working in business and marketing this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.